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In Leipzig, exemplary infrastructure could also be found.
The city had a large airport, motorway connections and most importantly: a large modern football stadium.
The potential for establishing a new club in Leipzig seemed huge.
The city had a rich history in football, being the meeting place for the founding of the DFB and the home of the first German national football champion, Vf B Leipzig. FC Lokomotive Leipzig and its rival, BSG Chemie Leipzig, played at the highest level of the East German football league system, even on international level. No team from the city had played in the Bundesliga since 1994, Leipzig had a population of around 500,000 inhabitants.
Red Bull Gmb H and the club were close to a deal, but the plans were vetoed by the DFB, who rejected the proposed new club name and feared too much influence from the company. Once it became clear to the Hamburg side that the company had plans far beyond conventional sponsoring, it immediately ended the contact, and the question never even made it to the club management.
The plans became public, it was known that the company wanted to acquire more than 50 percent of the shares and rumors spread that the company wanted to rename the club "Red Bull Düsseldorf" or similar.
Its Chairman Holger Nussbaum wanted to secure the club's long term finances and designed a plan to engage Red Bull Gmb H.
Holger Nussbaum presented his plan for Michael Kölmel, who saw his chance and decided to join.
Red Bull Gmb H drew up plans to invest up to 50 million euros in the club.
An investment in a club playing in one of the top divisions in Germany would have been a costly affair.
From previous experiences, the company knew that the existing traditions of such club would be a disadvantage.
In its inaugural season in 2009–10, RB Leipzig dominated the NOFV-Oberliga Süd (V) and was promoted as champions to the Regionalliga Nord (IV).
RB Leipzig won the 2012–13 Regionalliga Nordost season without a single defeat and was promoted to the 3. Liga season as runner-up and was promoted to the 2.